Launching a new Optum website on an accelerated migration timeline
Managed a fast website migration to Adobe Experience Manager and helped launch the redesigned site in just three months.
3 months
Launch timeline
Adobe AEM
Platform
Design + migration
Workstream
Challenge
I managed the migration to a new website platform, Adobe Experience Manager, and designed and launched the new site in three months.
With careful page mapping and navigation planning, I reorganized the old site into a cleaner structure that better served both industry professionals and injured persons.
Before
Before the redesign, the priorities were straightforward: make the site easier to navigate, improve access to educational and industry resources, and create a cleaner user experience overall.
- Defined the audience and clarified site goals.
- Reduced buried content and overcomplicated navigation patterns.
- Prepared the foundation for stronger calls to action and more usable content paths.
After
The redesigned site introduced cleaner navigation, stronger content hierarchy, and more breathing room across page layouts.
A consistent grid system and reusable structure also made the site easier to maintain through later rebranding work.
- Moved key content out of dozens of small sub-pages and into clearer main-page structures.
- Added consistent related-content space to help natural cross-linking.
- Created a stronger long-term foundation for ongoing site management.