Case Studies

A growing archive of project stories focused on web launches, campaign systems, and the creative work that connected strategy to execution.

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These posts turn selected portfolio pieces into fuller stories about the challenge, the work, and the outcome.

Web Design and Management4 min read

Rebuilding Elixir's Website for speed, accessibility, and easier publishing

Led the move to Adobe AEM Live, improved authoring support, and helped raise Lighthouse scores from the mid-60s to 98-100.

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Print & Misc2 min read

Building a playful bumper sticker series with a clear point of view

Developed a lighthearted print concept that paired strong visual direction with a memorable, personality-driven campaign idea.

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Print & Misc2 min read

Designing event signage that extended the brand beyond the booth

Created customer event signage that translated campaign goals into an in-person environment with clear branding and strong visual impact.

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Web Design and Management3 min read

Launching a new Optum website on an accelerated migration timeline

Managed a fast website migration to Adobe Experience Manager and helped launch the redesigned site in just three months.

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