Case Studies

Project stories

A growing archive of project stories focused on web launches, campaign systems, and the creative work that connected strategy to execution.

Person working at a laptop, representing a confidential automated communication workflow

Automation & Confidential Communications4 min read

Automated & confidential performance notification process

Designed a repeatable workflow for secure quarterly bonus communications using Adobe InDesign, Microsoft Power Automate, and Outlook.

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Seriously Silly bumper sticker hero image from the original case study

Branding2 min read

Building a playful but serious bumper sticker series

Developed a lighthearted print concept that paired strong visual direction with a memorable, personality-driven campaign idea.

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Workspace with a Garmin device and organized desk materials

Operations & Digital Systems4 min read

Building file & asset management systems people actually use

A practical framework for auditing storage, training teams, and designing file systems that support how content really moves across an organization.

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Trees and Utilities entrance banner from the original case study

Branding2 min read

Designing event signage that extended the brand beyond the booth

Created customer event signage that translated campaign goals into an in-person environment with clear branding and strong visual impact.

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Elixir website redesign preview

Web Design & Management4 min read

Rebuilding Elixir's Website for speed, accessibility, & easier publishing

Led the move to Adobe AEM Live, improved authoring support, and helped raise Lighthouse scores from the mid-60s to 98-100.

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Optum website planning image from the original case study

Web Design & Management3 min read

Launching a new Optum website on an accelerated migration timeline

Managed a fast website migration to Adobe Experience Manager and helped launch the redesigned site in just three months.

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Optum Continuing Education social campaign preview

Campaign Systems & Content5 min read

Building a consistent campaign system for Optum Continuing Education

Partnered with the Continuing Education Program manager to create a consistent multi-channel webinar campaign that increased attendance by 30% in one year.

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