Recent Experience
Creative Services Director
XKIG
Remote | 8/24-CurrentDesigning a robust marketing and creative technology ecosystem to drive growth and empower teams to do their best work. Identifying the right technology and migration plan to eliminate redundant software and keep costs in check.
- Created an operational excellence program with the VP of Marketing and Communications. Establishing a company-wide program, including training materials and sessions to encourage program adoption.
- Built a project management system in Smartsheet, which is familiar to the team, easy to use, helps deliver projects on time, and keeps us organized.
- Onboarded Brandfolder and built an asset management system that works with multiple brands and scales with company growth.
- Led technology integration initiatives to ensure all software works together.
- Executing various creative tasks, including print, social media, emails, presentations, and internal documents.
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Digital Content Marketing Manager
Elixir
Remote | 6/22-2/24Managed digital content and enhanced user experience across multiple platforms. Implemented accessibility compliance and digital solutions that delivered information efficiently. Managed the transfer of elixirsolutions.com to a new Adobe platform, AEM Live (also known as Franklin or Helix), in under five months and updated the code base, resulting in Google Lighthouse scores going from an average of 65 to a near-perfect 98-100.
- Managed a small development team and Adobe partnership. Worked with the developer to create comprehensive authoring and development documentation on SharePoint.
- Owned HubSpot and vendor relationships and reduced annual costs by removing unused add-ons.
- Created a product marketing & sales SharePoint site and trained stakeholders on its use and upkeep.
- Advised departments on Microsoft 365 capabilities and helped them utilize cloud capabilities.
- Led the marketing team to higher accessibility standards by advising on 508 and WCAG requirements and implementing changes across print and digital platforms.
- Managed and produced blog and email campaigns.
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Marketing Specialist II
Optum
Remote | 6/19-6/22Critically thought through digital and print projects for various healthcare topics and audiences, and launched them. Managed the migration to a new website platform (AEM) and designed and launched the company's new website in three months. Developed and implemented a task-tracking project management system to increase interdepartmental visibility and better report our activities.
- Managed migration of marketing collateral to a new SharePoint site with the IT team.
- In collaboration with the Continuing Education Program manager, we developed an advertising campaign for each course throughout the year. I was responsible for the design, project timelines, and timely distribution. Our efforts led to a 30% increase in webinar attendance within a year.
- Met federal contractual obligations by adhering to design and communications standards.
- Managed blogs and digital content.
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