Recent Experience
Creative Services Director
XKIG
Remote | 8/24-CurrentLed creative services and marketing department operations, people, and marketing technology to increase throughput, consistency, and on-time delivery across a multi-brand organization. Built scalable systems that enable teams to collaborate effectively, execute efficiently, and produce high-quality work.
- Led a cross-functional creative services team (Developer; Photo/Video Specialist), setting priorities, clarifying roles, and removing blockers to maintain the highest productivity in the department.
- Ran department meetings and operating rhythms to align stakeholders, review pipeline status, and ensure accountable follow-through across initiatives.
- Owned the project management and file management ecosystem, establishing standards for intake, tracking, and delivery to improve visibility, consistency, and speed.
- Modernized operations with the team by onboarding WordPress, Brandfolder, HubSpot, and Staffbase; building a scalable, multi-brand asset management structure to improve governance, access, and reuse.
- Led the launch of River City's new website, coordinating planning, development execution, and stakeholder alignment to deliver a successful go-live.
- Co-created an Operational Excellence program with the VP of Marketing & Communications, developing training materials and facilitating company-wide sessions to drive adoption and performance.
- Fostered a collaborative, high-trust team environment while maintaining clear structure, ensuring teams could do their best work without losing cohesion or standards.
- Partnered with marketing leadership to translate business goals into actionable creative roadmaps across digital, print, email, presentations, and internal communications.
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Related Assets
Digital Content Marketing Manager
Elixir
Remote | 6/22-2/24Managed digital content and enhanced user experience across multiple platforms. Implemented accessibility compliance and digital solutions that delivered information efficiently. Managed the transfer of elixirsolutions.com to a new Adobe platform, AEM Live (also known as Franklin or Helix), in under five months and updated the code base, resulting in Google Lighthouse scores going from an average of 65 to a near-perfect 98-100.
- Managed a small development team and Adobe partnership. Worked with the developer to create comprehensive authoring and development documentation on SharePoint.
- Owned HubSpot and vendor relationships and reduced annual costs by removing unused add-ons.
- Created a product marketing & sales SharePoint site and trained stakeholders on its use and upkeep.
- Advised departments on Microsoft 365 capabilities and helped them utilize cloud capabilities.
- Led the marketing team to higher accessibility standards by advising on 508 and WCAG requirements and implementing changes across print and digital platforms.
- Managed and produced blog and email campaigns.
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Marketing Specialist II
Optum
Remote | 6/19-6/22Developed and launched digital and print projects for various healthcare topics and audiences. Managed the migration to a new website platform (AEM) and designed and launched the company's new website in three months. Developed and implemented a task-tracking project management system to increase interdepartmental visibility and better report our activities.
- Managed migration of marketing collateral to a new SharePoint site with the IT team.
- In collaboration with the Continuing Education Program manager, we developed an advertising campaign for each course throughout the year. I was responsible for the design, project timelines, and timely distribution. Our efforts led to a 30% increase in webinar attendance within a year.
- Met federal contractual obligations by adhering to design and communications standards.
- Managed blogs and digital content.
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