Designing event signage that extended the brand beyond the booth
Created customer event signage that translated campaign goals into an in-person environment with clear branding and strong visual impact.
Large-scale signage
Format
Event visibility
Goal
Brand consistency
Focus
Challenge
Xylem and Kendall host an exclusive customer event during the annual Trees & Utilities conference to build relationships, understand customer needs, and create a more meaningful event experience.
The event needed signage that felt polished, clear, and fully aligned with the atmosphere of the gathering.
What I created
I supported the event with tailored signage, including an entrance banner and elegant menu-style signage that helped shape a seamless and engaging environment for attendees.
- Translated marketing goals into clear environmental graphics.
- Balanced readability, hierarchy, and branded design choices.
- Created assets that could support both visibility and practical event use.
Outcome
The final signage helped the event feel cohesive and intentional rather than pieced together.
Photography from Deandre Redmon also helped document how the work functioned in the real event environment, not just as standalone design files.